Why is Branding Design Important?
People judge & remember books by their covers. Your business is no different.
Branding design defines how customers experience your brand by crafting what they see when doing business with you. It defines how they perceive you (e.g. high end vs budget), helps them to understand who you are & what you sell, and encourages them to remember you. A thoughtful brand identity is an investment that plays a vital role in positioning your business, and attracting loyal customers.
How Much Does it Cost?
Package 1
– Bespoke logo design
– Tailored brand colour
– Thematic development
– Business card design
£500
Package 2
– Bespoke logo design
– Full colour palette & patterns
– Full typography packet
– Thematic development
– Business card design
£1000
Package 3
– Bespoke logo design
– Full colour palette & patterns
– Full typography packet
– Thematic development
– Comprehensive brand guidelines
– Business card design
– Up to three peripherals (see below)
£1500
Package 4
– Bespoke logo design
– Full colour palette & patterns
– Full typography packet
– Thematic development
– Comprehensive brand guidelines
– Business card design
– Four to six peripherals (see below)
£2000
What Peripherals Can You Design?
Leaflets
Posters
Brochures
Signage
Tote/Carrier Bags
Vehicle Graphics
Merchandise
Clothing/Uniforms
Social Media Templates/Designs
Website Concept Design
Packaging Labels/Designs
Product Labels/Graphics
Why Should I Pay This Much?
Cheap branding design is a lot like fast food, it is mostly created by untrained people using drag and drop template systems. This means any number of businesses could have nearly identical branding (even if they used different services/’designers’). When everything’s the same, no one stands out, and no one is memorable.
Good branding design is expensive because it includes market research, competitor analysis, consumer psychology, semiotics, future-proofing, and much more. These fields are brought together to create a unique identity tailored to your businesses needs & desires.