Problem: As part of a creative workshop I was asked to create promotional product concepts for Goodyear.
Solution: A series of referential and target market specific products designed to increase Goodyears visibility outside of automotive contexts.

The Brief
A quick project to create promotional product design concepts to market Goodyear tyres. These could be free or merchandise concepts.

The Approach
Focusing on how users might engage with these promotional products as well as engage with the wider brand formed the foundation of my approach. I was keen to develop products that were both referential to the product and their market whilst also providing functionality that would help them to be ascribed higher value by users and thus encourage retention and repeat usage (thus promoting higher brand awareness).

A keyring featuring a piece of rubber from a genuine used Goodyear tire, used in either testing or racing
then cut, punched, and attached to a keyring to allow the fan to carry a part of the Goodyear story with them every day (sold alongside a certificate of authenticity)
Goodyear’s world famous blimps reimagined as American Footballs
A combined ice scraper & tread depth gauge utilising one of Goodyear’s slogans
Apparel using the Wingfoot logo in place of traditional clothing logos
Apparel using the brand name to create playful slogans
Goodyear branded ‘Combit Box’ pocket sized screwdriver set.
People don’t often throwaway free pens, allowing for a constant marketing reminder in desk drawers & handbags