Context

Data from across the developed world suggests that 50-80% of people are regularly dehadrated, across 2011-12 The Hydration Foundation reported that 21 people per day were admitted to hospital suffering from dehydration.

Strategy

Public health campaigns typically use a limited toolkit of billboards, TV adverts, and posters/leaflets aimed at diverting attention towards the issue. Inspired by the slow activism movement (particularly the work of Sarah Corbett) I sought to explore the potential of capturing people’s attention more quietly, utilising the idle moments where they are mentally free to be enaged by the campaigns message.

The result of this exploration was a simple public health campaign product, a Urinary Colour Chart sticker. All people (regardless of gender) experience idlness around urination, especially in public bathrooms where attention is often very narrowly focused to the wall/door infront of you. Unlike other campaigns, this design forgos textual information or statistics instead focusing the campaigns messaging entirely on the individual viewer and their specific circumstances.

A simple act of information delivery targetted to an idle moment in which the user is free to be engaged by the campaign and is in a prime scenario to learn from & interpret the messages for their own personal needs.

Scope

Campaign Design