Salon NV

Bakuli (co-founder of Nova-Vida), wanted to open a salon in India following the same principles of natural health and well-being. However, she also wanted to use this platform to comment and shed light upon the root causes of beauty obsession, envy, and the inherent irony of using chemical heavy products to enhance our natural selves.

The final logo combines elements of florals and jewellery together, whilst also quietly referencing the 6th deadly sin (envy – the origin of the salon’s name). It also features a 2 layer wordmark displaying the name in English alongside each of the 9 Indian dialects.